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Latest column · Bill’s Corner
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The $3,500 Radio Station: What Dying Licenses Say About Local Radio
A buyer in Texas filed to purchase KSTA, an AM station in Coleman, for $3,500. That’s less than a decent used pickup. And it’s not a punchline. It’s a signal.
Read the column →: The $3,500 Radio Station: What Dying Licenses Say About Local Radio
By Bill Bernardoni
MBA, Strategic Leadership · M.S., Marketing
The Bernardoni Brief
Latest Briefs
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Old Towers, New Rules: The FCC Finally Asks How Small FMs Survive
Every small-market radio person knows the moment. The engineer walks into the GM’s office with the tower lease, or the inspection report,…
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One Objection Away: The AM Radio Bill Is Sitting in the Senate, and the Lame Duck Decides It
The House passed it by voice vote. More than 60 senators have signed on. And it could still die in December because…
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End the Clock Change. Don’t Leave Small-Town AM Mornings Behind.
I don’t care which clock we keep — I just want the switch gone. But on a dark January morning, some small-town…
Now airing · Weekly through Dec 2026
America at 250: Due Diligence
A weekly limited series running through December 2026. Bill co-hosts with Steve Herman, taking one founding question each week to historians and experts from across the spectrum.
Latest episode
Back in 2027
America’s News Hour
America’s News Hour, Bill’s solo syndicated program, returns in 2027.
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Bill’s Corner
Recent columns on media and marketing
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Local News Still Sells. News From Somewhere Else Doesn’t.
By Bill Bernardoni
In the industry
Media & marketing news
Industry stories Bill is following across radio, media, and marketing.
Bill Bernardoni
MBA, Strategic Leadership · M.S., Marketing
Founder of Bernardoni Media & Marketing and co-host of America at 250: Due Diligence. His solo syndicated program, America’s News Hour, returns in 2027. Bill got his start producing nationally syndicated talk shows at Talk Radio Network and has spent more than 15 years in talk radio, politics, and podcasting.
